When is a sale not a sale?

Today I received an e-mail from an on-line vendor who was offering a one-day sale on all items by a certain manufacturer. There were a few items that I really wanted from this manufacturer so I thought, hey, why not grab a few goodies at at least 25% off?

So I open the website through the sale link in the email and everything was already sold out.  The mail, when I received it, was only a few minutes old so either there was a run on everything in a short amount of time, or they were offering a sale on inventory they didn’t have in the first place.

Of course, there were no rain checks.

I totally understand not keeping an extensive inventory. It costs money and if things don’t sell you can’t order new products because you don’t have the storage space. Still, I’m annoyed that I get a sale ad only to find there’s nothing available and since it’s a one day sale there’s no way I can take advantage of said discounts.

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